Tween Phone Advertising Campaign.. Fixes! Comm. 406

Today in class, we looked  over and talked about our ads for the Gotcha! Cell Phone Campaign for tweens. My professor and students gave my partner (Ashley Laspina) and me critiques about how our ads could be improved to have a campaign that flows a bit better. Here are the ads that we produced using pictures from CreativeCommons and Photoshop.

 Girl's Ad

Boy's Ad

                     Ad for Boys and Girls

Keeping the ads consistent and cohesive is part of the formula for creating a catchy ad campaign. My partner and I kept the same placing of items and words. Although it was brought to our attention that the ad aimed to boys didn't have a the wow factor as the other ads in our campaign reguarding the background. It's not as bright and eye-catching as the others. Also, the colorings of the photos are not the same. The girl's ad has a black and white photo, while the other two are in color. Also, the girl's picture could be less "squary" looking and cropped more naturally. The boy's ad picture could also have better bright colors reguarding the font. All in all it was quite a learning experience working with the ever-so-complicated Photoshop for the first time, and spending time looking for photos.