Dove For Real Beauty Campaign

In comm. class today we talked about the Dove for Real Beauty campaign. I like this campaign because its main goal is to bring about high self-esteem to young girls and women of all colors, shapes, and sizes. The Dove for Real Beauty campaign wants to make women feel comfortable in their own skin, and not feel like they have to look like skinny, mutant supermodels, as seen in so many types of media, to feel like they are pretty. Their campaign includes TV commercials, print ads, and PR workshops that all stress that women should have confidence in themselves and know that they are beautiful and special in their own way. This print ad shown below is great because many ad campaigns do not choose models that are older. I like this because it shows that at any age a women can be beautiful on the inside as well as the outside. The woman's smile in the ad is a signifier that signifies she is happy, confident, and feels good!   I believe that more companies should promote more positive, feel-good campaigns like Dove!