The Coca-Cola Company makes and sells one of the most popular products in the world, Coca-Cola, more popularly known as Coke. It is a refreshing, cold, fizzy beverage that is well known in over two hundred countries! Its massive appeal has been gulped up since 1886. John Pemberton created it for the use of medicine to aid ailments such as headaches and morphine addiction, but today Coca-Cola serves as a sugary beverage consumed for its delicious taste. Since Coke is so universal, so are many of its campaign advertisements, which I am very fond of. I am particularly fond of Coca-Cola’s advertising campaign because they use a wide variety of mediums. The messages and visual images that they bring about are universal. All people can relate to them or understand the ad’s concepts. There are many different advertisements for Coca-Cola, but all of them remain consistent with creativity and universality.
Here’s a recent commercial from Coca-Cola entitled, “Hard Times” which includes the cast of the well-known, animated show, The Simpsons. The executives at Coca-Cola cleverly use The Simpsons as part of their advertisement. This long-running show is a part of Americana, and its characters are widely recognized by even those who aren’t avid viewers of the show. The advertisement’s humor sends a positive message with its current slogan, “Open Happiness.” In this commercial, character Montgomery Burns, looses his entire fortune and belongings. Dismayed, he walks through Springfield’s Park where everyone is enjoying themselves, and enjoying bottles of Coca-Cola. Once Apu, a resident of Springfield, offers him a Coke, he forgets his troubles and joins in on the fun. In one view, the commercial’s message is memorable.
According to Coca-Cola’s website, its mission is to “strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” This well-known Coke advertisement from 1971 clearly captures their statement. As the ad below illustrates, people from all nations stand together singing and holding a Coke. Using the song, “I’d Like To Teach The World To Sing” shows the interconnectedness that people have. It illustrates togetherness in that as humans, we are one family. It rings the message that people of all nationalities should embrace life and each other’s differences. It is emotional and touches the heart.
This particular, recent, advertisement shows how clever and entertaining Coca-Cola campaigns can be. This commercial uses crisp, clear computer graphics making the viewer appreciate the art put into it. The concept of togetherness arises once again, but this time insects are working together to share an invigorating bottle of coke that they swipe from a nearby picnicker!
Coca-Cola is my favorite advertisement campaign because their ads use a wide variety of mediums. They are entertaining, send a positive message, and everyone can understand them or relate to them in some way. I think all of these elements make Coca-Cola sell so well, besides the fact that it tastes so wonderful!
These ads are so clever! I really like how you gave a brief description of each ad prior to showing it. Also, integrating ads from past, present, and cartoon give the viewer a broad perspective of Coke's advertising while focusing on togetherness.
ReplyDeleteMy favorite of these is definitely the Simpsons ad. I have been a long-time fan of the Simpsons, and the fact that Coke used them in an advertisement almost makes me want to drink it instead of Pepsi products. However, Shepherd is predominantly a Pepsi stocked campus. All of the ads definitely focus on togetherness, which is another good idea for Coke because their goal is to have a loyal and large group of customers.
ReplyDeleteYou really seemed to go above and beyond with this post, i really like it! i think it's interesting and you really show how iconic the coca-cola company and brand is, as well as how it's incorporated in everything from commercials, television shows, and much more.
ReplyDeleteWow! This is an amazing post on Coca-Cola! I absolutely LOVE Coke ads and you have given a wonderful description of them. It makes me kind of mad that we are not a Coke stocked campus as well. The ads have always worked well for the company since 1886. I adore that Simpson's ad and I'm so happy you included it in your post :). Coke is not only worldwide, but has always been unique from everything else.
ReplyDeleteCoke! These are so classic! And you did such a great job really elaborating and going in depth to explain what each different ad is about. I agree with you, too, I think their variety in medium is really great. I really like how Coke, from it's beginnings, has always had such a solid message and you really do a great job to show us that message in this post! Well played!
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